Microsoft Dynamics 365 /

Customer Insights

Ingest transactional, behavioral, and demographic data in real time for the most up-to-date view of your customers.

Microsoft Dynamics 365 Customer Insights enables your organization to develop a holistic view of your customers. You can unlock insights, and take action for more personalized experiences.

Understand your customers by unifying and enriching data in complete, up-to-date profiles. Access a comprehensive view of each customer across channels—including campaign responses, in-store and online visits and purchases, loyalty redemptions, customer service encounters, social interactions, or IoT signals.

The unification process brings together data to create a master customer data set for a more complete view of your customers.

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Dynamics 365 Customer Insights capabilities

Unified data, connected experiences

Bring together all your customer data using prebuilt connectors. You can streamline data standardisation to create comprehensive profiles, you can enrich your customers profiles with interests and preferences.

Analyse Customer behaviour for real-time engagement insights

You can create custom reports and expand your customer view, understand their behaviour across touchpoints and their journey through your sales cycle.

Predict customer needs using built-in AI

Track business performance, discover new audience segments, recommend relevant products and services, and identify high-value and at-risk customers.

Drive meaningful actions using AI-powered insights

Export insights to destinations including marketing automation, advertising, and customer engagement platforms from Microsoft and other providers.

Rely on a trusted platform with built-in security, compliance and privacy

Safeguard customer data with full control of the use, distribution, and removal of data.

Want to take the next step?

Check out our Customer Insights Proof of Value